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                                                                         Amazon                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Introduction Amazon originally founded by Jeff Bezos in 1994 is known primarily as an online bookseller, but in the process of its development has become one of the most popular and multimodal online stores in the world. Today, Amazon is a way more than just a store – it encompasses services in the fields of computing, AI, and streaming. In this article, the reader obtains an overview of the company’s history, business logic, service positioning, advances,